How to Play DVDs and Blu Ray on PS4?

Posted by pusat on February 6, 2024 in Advertising, Affiliate Marketing, Branding, Direct Marketing, Internet Marketing, Mailing Lists, Market Research, Marketing and E-Commerce

As technology advances, the way we consume media has changed. Streaming services have become increasingly popular, but many of us still have a collection of DVDs and Blu Ray discs that we would like to watch on our Playstation 4 consoles. In this article, we’ll provide a step-by-step guide on how to play DVDs and Blu Ray discs on your PS4, as well as how to access and play digital copies of movies.

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Tips to Play DVDs and Blu Ray on PS4
Getting Started
Before we dive into the nitty-gritty of playing DVDs and Blu Ray discs on your PS4, let’s first discuss what you’ll need to get started. Obviously, you’ll need a Playstation 4 console and a TV or monitor to connect it to. In addition, you’ll also need a DVD or Blu Ray disc, and/or a digital copy of the movie you want to watch.

If you’re playing a physical disc, make sure it’s not scratched or damaged, as this can cause playback issues. You may also need an HDMI cable to connect your PS4 to your TV or monitor, depending on the type of connection you’re using. Finally, if you’re playing a digital copy of a movie, you’ll need to make sure you have a stable internet connection and the appropriate streaming service or app installed on your PS4.

Playing Physical Discs
Now that you have everything you need, let’s get started with playing physical discs. Here are the steps to follow:

1. Insert the DVD or Blu Ray disc into the PS4’s disc drive.

2. Navigate to the “Video” section on the home screen of your PS4.

3. Locate the disc icon and select it.

4. The movie should start playing automatically. If it doesn’t, use the controller to select “Play” from the menu.

If you encounter any issues, such as the movie freezing or skipping, make sure the disc is clean and not damaged. You can also try restarting your PS4 or checking for any available updates.

Playing Digital Copies
If you’re playing a digital copy of a movie, the process is a bit different. Here’s what you need to do:

1. Make sure you have a stable internet connection and the appropriate streaming service or app installed on your PS4.

2. Navigate to the streaming service or app on the home screen of your PS4.

3. Use the controller to select the movie you want to watch.

4. The movie should start playing automatically. If it doesn’t, use the controller to select “Play” from the menu.

If you’re having trouble accessing your digital copy, make sure you’re logged in to the correct account and that your internet connection is stable. You may also need to update the streaming service or app to the latest version.

Troubleshooting Common Issues
Despite following the above steps, you may still encounter some issues while playing DVDs or Blu Ray discs on your PS4. Here are some common problems and how to fix them:

1. Disc not playing: Make sure the disc is clean and not damaged. You can also try restarting your PS4 or checking for any available updates.

2. Audio issues: Check your audio settings on your PS4 and make sure they’re set to the correct output. You can also try adjusting the volume settings on your TV or monitor.

3. Video issues: Check your video settings on your PS4 and make sure they’re set to the correct resolution. You can also try adjusting the picture settings on your TV or monitor.

4. Slow playback or buffering: Make sure your internet connection is stable and fast enough to support streaming. You can also try clearing your PS4’s cache or restarting your internet modem/router.

Eight smart ways to find new customers now!

Posted by pusat on June 16, 2023 in Advertising, Affiliate Marketing, Branding, Direct Marketing, Internet Marketing, Mailing Lists, Market Research, Marketing and E-Commerce, Marketing Sales, Marketing Software, Public Relations, SEO and SEM, Telemarketing

Get the most from your mailings to potential customers using tips from a direct-marketing pro.) What does it take to get someone to buy a car? A perso…

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Get the most from your mailings to potential customers using tips from a direct-marketing pro.)
What does it take to get someone to buy a car? A personalized letter promising a $1,000 discount can go a long way. That’s what I discovered years ago in Canada when I worked on a direct mail campaign for Ford,Eight smart ways to find new customers now! Articles promoting Lincoln’s Town Car, Continental and Mark VIII. We told recipients that all they had to do was visit a dealership, negotiate their best price and then produce the letter to save another $1,000. Sales took off.

Consumers are bombarded these days with advertising messages. Direct marketers like me are part of the reason. For 12 years in New York and now in Hollywood, Fla., I have run Lois Geller Marketing Group, a marketing advertising firm with big clients such as J.P. Morgan Chase, as well as other large companies.

Sending an offer by mail can cost anywhere from $1.00 to $150 for each prospect, depending on the different components of the campaign.

For the most part, direct mail is more expensive than advertising, or e-mail or social media, and it can also be much more effective in the long run.

How do you get the most out of the money you invest in your direct mailings, whether you handle them in-house or hire an outside firm? Here are eight of the approaches I recommend to clients.

1. Save the postcards for vacation. The classic letter in an envelope has a much better chance of generating a significant response, in my experience. To most consumers, serious mail comes in a letter, which is private. The act of opening an envelope and unfolding the letter is engaging.

A few years ago my company created a two-page letter for a firm that was selling a $2,000 annual subscription service to advertisers and ad agencies. Our client had done fairly well with a post-card campaign. It was generating paid orders at a rate of about 0.75%. We thought we could do better. We created a letter to the ad agencies that said, “If you can send me an e-mail with the 4 letter code above, I’ll send you a secret that will help you land new business you didn’t even know was loose.” Each recipient had a private code, available only in the letter. Paid response increased to 11%.

2. Impose a deadline. Give recipients a valuable freebie that they can’t get any other way than by responding now. It should fit what you are selling. For instance, if you were a tax preparer trying to attract new clients for next year, you might send a mailing in January of 2013 offering the first 100 new customers a free leather binder to store their 2012 taxes – and tell them that the offer would expire on March 15. Potential customers who can’t procrastinate will act immediately. We call this a “call to action”.

3. Emphasize your product’s benefits, not just its features. Say you are selling a teapot with a spill-proof spout. Rather than simply mention the spout’s spill-proof shape, focus on the problems it will prevent: burned hands, ruined suits, embarrassment.

How do find out what your prospects will value most about your product? Ask them. For instance, if you were selling the spill-proof teapot, you might want to chat with tea buyers at your local supermarket to find out what teapots they use and how these pots could be improved.

4. Outdo the competition. If you are a dry cleaner, and ABC Cleaners down the street is offering 20% off to new customers, give your regular customers 25% off as an incentive to stay loyal.

5. Use real people. I have found that when we include photos of actual customers or employees, rather than models, in our mailings, the response rates go up. Your direct marketing agency or art director can help you arrange an inexpensive photo shoot and get the permission you need to incorporate the pictures into your ad.

6. Rent the right list. List brokers will offer to sell you all kinds of lists. Ask for those with recent high responses to offers to products similar to yours. I suggest using a list broker who’s a member of the Direct Marketing Association, a reputable trade group.

7. Get personal. If it looks like your letter and envelope might have been in the hands of a real human being at some point, customers will be more likely to open it. Sign your letter in blue ink. Use the same ink to highlight a paragraph or to add a margin note. (The art director on your campaign can help you add your black ink “handwriting” on the layout and change it to blue.) Try a real stamp (or stamps) on the envelope. The more unusual the stamps, the better. Use a blue signature line above the return address.

8. Repeat your offer in the P.S. People often read that one first.

When we mail our own newsletter, I usually write personal notes on about 100 of them. I might mention someone’s family or a catalog their company had done. Typically, about 50% of that group will respond. In an e-mail driven world